AndroMedia Blog

The Social Media Monitoring Blog

With the swift shift towards modern media and away from traditional media, it is almost impossible for businesses to refuse change; otherwise they are risking a Kodak Moment that might threaten their existence, both in digital and physical world. Social media (SM) is now set to, if not already did, take over traditional media.

Read more

With the rise of social media influencer (SMI) marketing, and the need to calculate accurate dollar value of social media coverage, it is paramount that the social media monitoring industry agree on standards for post value. While value of posts across several platforms can oftentimes be straight forward, Instagram stories present more of a challenge. In this article, we will propose a set of standards for calculating dollar value of Instagram stories in hopes that this can serve as a starting point for a much-needed industry-wide discussion.

Read more